Ideas and designs

I have had a few different ideas.

The first thing I had to do though was choose the food that I would be advertising.

I chose two different foods for both of my very different ideas.

For my first idea I chose fruit buns.

The inspiration for this came when my mum was cooking the other day. She pulled the dinner out of the oven and held it up with a big smile on her face. She looked like one of these really cheesy adverts:

So I am going to use my mum as the model for my advert.

I have already decided what I want her to wear, pose, faecal expression and the location and props.

They are as follows: I would like her hair to be up in a bun or pony tail because it will be out of her face and that is how most women had their hair in the adverts.

I would like her to kneel down in front of the oven, and I would like the oven to be open as if something has just been cooking. In her hand I want the loaf of raisin bread (bun) on a tray and for there to be a large smile on her face. If possible I would like her to wear an apron and oven gloves but I don't think we have any so we shall see. I think I will take a few photos in black and white and some in colour and see which I like best.

The slogan just came to me as I was thinking of fruit buns. I was trying to think of a pun that I could play around with and then it hit me: "A bun in the oven that even he can't complain about."

This is playing on the term "She has a 'bun' in the oven" meaning she's pregnant.

I wanted it to be a little different from the other 1950 style adverts in that instead of poking fun at woman it poked at men. Not in a bad way just as a joke.

Here are some drawings of my idea:

My other idea was for 'Krispy Kream' doughnuts:

And I had one other idea which was from 'Skittles':

There are a few permissions I will have to have mind, For the Bun one I have asked down at catering in college if I can photograph the ovens in the kitchen to see if they are what I am looking for, for my idea.

For the doughnut one I have the issuse of cost. I am hoping that I can cover that by asking my friends if they will split it with me and they can eat them afterwards.

But then we were looking at food photography in class and fruit came across as I very big catagory to photograph and I really liked the way that people portrayed it in pictures. So I decided to have a go at that and promote healthy eating rather than do some junk food.

These are all my ideas: 

There are a few ideas I have come up with while I was researching, such as: Using a spray bottle to create tiny little droplets on the fruit to help make it look fresh and ripe. Another idea was that I would have one whole fruit in the shot and one cut in half this would again show that it was fresh and would appeal a little more to people more than just the fruit that is whole.  

I think I am going to go with both of these ideas and try and combine them into one picture that will make people want to lick it right off the screen.

Research sheet 3- Positioning on posters

Positioning is everything on adverts and posters.

In the 1950s the trend seemed to be as follows:

Having the picture at the top of the ad draws your eye in.

Then they have put the text at the bottom so that you can find out more information after you have looked at the picture and slogan.

I think this is a great idea it really does draw you in having the picture at the top. I think my advert designs will take on a form like this.

Research sheet 2- Advertising

Adverts have gone through many changes over the years. One thing they are all really going for is a catchy theme tune that sticks in your head. There was once a time where the font was all that caught your attention.

Like in this advert:

The colour and picture also adds appeal to the eye but the font adds fun to the poster. The way it curls and loops tell you that this is intended to entice a child. I think the font is called 'Reklame Script'. The slogan helps to sell the product well: "The candy bar that's like a chocolate nut sundae!" That to me tells me that this is the best of two treats: A chocolate bar and a sundae.

Another thing about 1950s style adverts is that they tended to lean towards sexisum. Like this advert:

Don't get me wrong, I think it's quite funny but there are woman around today that would take great affence to this sort of advertising these days.

Here is another type of advert from the 1950s.

Chocolate is something I love and this advert really entises me to buy some. The way the chocolate is dripping onto the biscuits really makes me hungry.

I will be taking all of these pointers into consideration when I am designing my own ideas.

A brief sum up of what there is to do, and research sheet 1

For this brief we have to research, plan, design, create and shoot our own 1950s style food advert. Using ideas and styles from research gathered I will take a black and white picture of a food of my choice and make an advert from it. I will include: A catchy slogan, a brief description of the product, the company name and the price. I will be using my family as the models in my shoot as I think it adds a more 'homey' feel to the whole thing.


For the first part of our research we had an actor/dancer from college, take some time off his lessons so that we could use him in a photo shoot as practice for our final image and set up. We set the lighting up, what he wore, where he stood, what position he was in and how he held the product in question. We had to do a photo shoot for 'Quaker Oats'. There was also a giant 'TV screen' prop that we used in some of the shots so that it looked like a real TV advert. Our aim was to capture a head shot, a full length shot and one with bubbles in. After the pictures were taken we put two of our favourite in photoshop and had a few hours to edit them how we saw fit. We had to add some sort of slogan to the image and choose our favourite.

Here are the images and the processes I went through:

This was the first outfit that the tutor picked for the test shots.

This is a TV set that was made for the photo shoot. 

This was one of the outfits that I chose.

I liked black and white better then colour because I think it makes the advert look more old style.

I chose this as my final image to edit in photoshop:

All I did for this one was change the 'Saturation':

First I loaded the chosen image into Photoshop.

Then I clicked on 'Hue and Saturation'.

And made it black and white.

Then I clicked on 'Photo Filter' and used the colour orange to add a hue of slight colour and depth to the image.

Like this.

Then I used the 'Text' tool and wrote my slogan which in this case was: "Scotts Porage Oats, OOTS!"

There were two reasons for choosing this slogan: The first being that Scotts people are known quite well for saying 'OOTS' when they are shocked, it's a kind of stereotypical saying, and the second is that he is not the ugliest model in the world so it was also an exclamation of 'WOW'. The last thing I did on Photoshop was merge all the layers of my image down to one and then save it.

For this image I did the same kind of thing but with the colour Red:

First I added the image into Photoshop.

Then I used the 'Photo Filter' tool and changed the colour from orange to red.

Then added the right amount of red hue to the image as I wanted.

Then I used the 'Text' tool and wrote my other slogan, which is "Scotts Porage Oats, GET YOUR OWN!!"

This is because the model is pointing up, and has an expression on his face like he is shouting at someone. 

The I shaped the bottom sentance so it curved, I did this so it stood out and made you read it.

Then I merged all the layers so that I could save it as a JPEG.